The Geraldine Weiss dividend yield theory applied to Booking Holdings Inc ($BKNG) uses the stock's historical dividend yield range to estimate when the price is cheap or expensive relative to its own dividend-paying history (2024–2026). Based on that history, $BKNG is currently trading close to its fair value.

When the $BKNG yield climbs above 🟢 25.5%, the stock has historically been undervalued. When the yield falls below 🔴 0.63%, Booking Holdings Inc has historically been overvalued. The dashed 🟡 fair value (~13.06%) line marks the orientative midpoint between both extremes, not a price target.